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About Giving Europe

Giving Europe B.V. were formed in 2001 by former employees of Image Trading International and the Van Helden family. The Van Helden’s have been involved in the promotional gift industry for more than 30 years and provided vast experience as well as the financial support required for such an ambitious enterprise.

Impression Europe directors, Malcolm & Adrian Stephenson had been known to the founders for several years and were among the first to be offered the opportunity to become an official distributor. They agreed without hesitation despite the fact that, at the time, the new company had no name, no catalogue and no stock!

Since those early days Giving Europe have grown rapidly to be generally recognised as one of Europe’s leading wholesale suppliers to the promotions industry. In 2005 they moved into a custom built facility in Tiel, Holland which includes a 20,000m2 warehouse which houses 20,000+ pallets. This represents a stockholding of more than 50 million individual items. Giving Europe now have official representatives and customers in 20 European countries and supply markets as far afield as Africa, Asia, Middle East, North & South America.

Constant monitoring ensures that new stock arrives in the warehouse almost on a daily basis which means we don’t have to say “sorry, no stock”, very often.

Although their competitors offer larger product range, Giving Europe have a strategy of concentrating on a core range of just over 1,000 products. This enables them to hold much larger stocks of every item and means every product category in the range is made up of products that really do sell.

Our partnership with Giving Europe is stronger than ever and we have no doubt that we will both continue to grow and improve in the years ahead.

Accreditations & Associations

bpma patron
Purple Club Member
Advantage Buying Group Winner 2012/13
Sourcing City Member
bmpa Charter Supplier